The Atrium

We are proud to showcase our work with 'The Atrium,' a boutique residential development in Penrith that epitomises 'light-filled living.' This exclusive development features only 38 apartments, all built around a stunning, light-filled atrium, which became the focal point of our branding strategy.

The name 'The Atrium' was chosen to reflect the unique architectural feature of the development, emphasising the light and openness at the heart of the building. Drawing directly from the construction plans, we designed a brand identity and logo mark that imitated a lowercase letter 'a,' seamlessly integrating the architectural elements into the visual identity. This approach ensured that the brand was not only visually appealing but also deeply connected to the project's core design principles.

Our comprehensive services for The Atrium included the creation of a sophisticated brand identity that captured the elegance and exclusivity of the development. We designed marketing materials that highlighted the light-filled atrium and the luxurious living spaces, ensuring potential buyers could envision the exceptional lifestyle offered by The Atrium. The logo, inspired by the architectural plans, became a symbol of the development's unique character and quality.

By incorporating these elements, we successfully created a cohesive and impactful brand for The Atrium, setting it apart in the competitive real estate market. Our meticulous attention to detail and innovative approach have ensured that The Atrium is positioned as a premier residential choice in Penrith, reflecting the high standards and distinctive design that define the project.