Wearn
For the rebrand and public launch of Wearn, Masters Agency delivered a comprehensive suite of brand, digital and marketing services designed to establish a clear identity and ensure a confident market introduction. From the earliest stages of naming and positioning through to launch communications and digital rollout, every element was developed to reflect the company’s heritage while presenting a modern, future-focused brand.
The process began with business name selection and logo design, shaping a new identity that honours the company’s history while creating a strong, memorable brand for the future. This was supported by the creation of detailed branding guidelines, ensuring consistency across all touchpoints. Masters Agency also developed the brand’s tone of voice and delivered brand and editorial copywriting, defining how Wearn communicates across marketing, media and internal channels.
To bring the brand to life visually, Masters Agency delivered extensive digital and print design, producing assets for marketing, signage, communications and promotional materials. High-quality CGI and renderings were created to help visualise the future workshop and site environment, while branding animation added movement and energy to digital presentations, video content and online platforms.
Masters Agency also designed and developed Wearn’s new website, creating a modern digital presence that clearly communicates the company’s capabilities, history and future vision. The site was supported by technical setup including domain name systems, ensuring the infrastructure was secure and optimised for performance.
To support the public launch, Masters Agency led the brand launch strategy and rollout, coordinating communications across Facebook, Instagram, LinkedIn, YouTube and email marketing. This ensured the new brand was introduced consistently across all platforms, generating awareness, engagement and momentum as Wearn stepped into its next chapter.
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