Brisket Boys

We are excited to highlight our collaboration with Brisket Boys, an American low and slow smoked meat restaurant owned by four passionate food enthusiasts. Their love for sharing food and great times together inspired us to create a brand that is fun, fresh, and inviting, capturing the essence of their camaraderie and culinary expertise.

Our comprehensive brand inception services for Brisket Boys included a vibrant new visual identity that reflects their lively spirit and Texas and Southern American inspiration with a modern twist. The branding strategy was designed to be engaging and memorable, with a focus on creating a welcoming atmosphere where customers can enjoy delicious smoked meats and great company. This included designing a new logo, signage, and print collateral that consistently communicated the brand’s fun, fresh, and contemporary Southern personality.

We developed a dynamic and user-friendly website that showcases the mouthwatering offerings of Brisket Boys while providing an intuitive browsing experience. The website was crafted to reflect the vibrant energy of the restaurant, making it easy for customers to explore the menu, learn about the owners' story, and stay updated on events and promotions.

In addition to digital assets, we created eye-catching signage that stands out and draws in patrons, as well as print collateral that maintains the brand’s cohesive look and feel. Our services extended to planning and executing a successful launch event, generating excitement and buzz around the opening of Brisket Boys.

To ensure ongoing engagement, we managed EDM campaigns through huge database growth that keep customers informed about special offers, events, and new menu items. Through a combination of strategic branding, effective marketing, and a focus on quality design, we helped Brisket Boys establish a strong presence in the competitive restaurant market, inviting people to share in their passion for great food and memorable experiences.

Brisket Boys continued success has now seen them launch their second venue within The Basement Sports Bar at Penrith Panthers Rugby League Club. We are proud to be involved with this second venue activation and launch as well as collaboration events with Pullman Sydney Penrith as well as Mountain Culture Brewing.