Royce Simmons Foundation

Masters Agency partnered with the Royce Simmons Foundation to lead a comprehensive rebrand that significantly enhanced its presence across digital and physical channels. Our team refreshed the foundation’s visual identity through expert logo design and developed detailed branding guidelines to ensure consistency across all touchpoints. We designed and built a modern, user-friendly website with custom integrations to improve user experience and engagement. To bring the brand to life, we created dynamic branding animations and high-quality CGI renderings that featured prominently in the brand launch campaign.

Supporting this, we crafted tailored brand copywriting that reflected the foundation’s compassionate and hopeful tone of voice, applied consistently across print and digital designs. We also managed on-page SEO and launched targeted meta advertising campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube, effectively expanding the foundation’s reach and supporter base. Our services extended to print advertising and strategic email and SMS copywriting to maintain strong, ongoing communication with donors and the community. Additionally, we handled domain name system management to ensure seamless digital operations, delivering a unified and impactful brand experience that resonates deeply with supporters, donors, and the broader public.