Bondi Lines

Bondi Lines provides real-time nightlife updates for Sydney, Australia, through their social media accounts and high traffic website. Masters Agency partnered with Bondi Lines to deliver strategic consulting, branding, social media services, and more to help grow their platform and explode their following on Instagram and TikTok.

Our strategic consulting aimed to develop a comprehensive database growth strategy, SEO implementation and effective social media campaigns to increase Bondi Lines' visibility and engagement. We crafted social tiles to supplement their distinctive brand identity to resonate with their target audience, ensuring consistent and appealing messaging across all platforms. By focusing on Instagram and TikTok, we significantly increased their following, creating a vibrant online community around Sydney's nightlife scene.

A key element of our approach was aligning Bondi Lines' tone of voice with their young, party-loving demographic. We adopted an informal, witty style that was relevant to current events and trends, helping to establish a strong connection with their audience. This tone was reflected in all our social media content, branding, and communications, making Bondi Lines a go-to source for nightlife updates among Sydney's youth and overseas visitors in the city.

Additionally, we provided UX and UI designs and frameworks for their new iOS and Android application, ensuring a user-friendly and visually engaging experience for future app users. Our design work aimed to enhance the user journey, making it easy for users to access real-time updates and interact with the platform.