Masters Agency Wins Good Design Award 2025 for Branding Excellence

Masters Agency has been officially recognised as a Winner in the 2025 Australian Good Design Awards, receiving the coveted Good Design Award Winner Accolade in the category of Communication Design – Branding and Identity for their project, Visual Industries Australia.

Originally entered under Design Strategy, the project was reclassified by the jury into Branding and Identity during the judging process, a testament to the strength of its creative direction, clarity, and execution. The Green Tick accolade awarded by Good Design Australia is given to projects that meet internationally recognised standards of design excellence and innovation.

Celebrating Excellence in Branding and Identity

Visual Industries Australia is a comprehensive branding project that redefines the positioning and visual language of Australia’s visual media industry. Masters Agency delivered a bold, unifying brand that connects a diverse range of professionals under one cohesive identity, built on deep strategic foundations and powerful creative storytelling.

The jury’s decision to elevate the project into the Branding and Identity category highlights the standout quality and impact of the work, which merges strategic insight with striking visual execution.

A Milestone Achievement for a Small Studio

As a boutique creative studio with just 2–4 team members, this award marks a significant achievement for Masters Agency. It reinforces the studio’s reputation for delivering high-impact branding solutions that punch well above their weight, combining precision, purpose, and creative excellence in every project.

The award also underscores the agency’s commitment to elevating industries and organisations through meaningful design that drives connection, clarity, and change.

About the Good Design Awards

The Australian Good Design Awards are among the most prestigious design honours in the country, celebrating excellence across architecture, product design, communication, engineering, fashion, and more. Each entry is evaluated by an independent panel of design experts against strict criteria for good design, innovation, and impact.

The 2025 Awards Ceremony will take place on Friday, 17 October at the ICC Sydney, bringing together leaders from across the design and business communities to celebrate outstanding achievements in design.

Looking Ahead

Masters Agency will officially celebrate this award alongside fellow winners, industry leaders, and collaborators at the Good Design Awards Gala. The studio remains committed to pushing the boundaries of what small creative teams can achieve, continuing to champion design that is strategic, bold, and driven by purpose.